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[Remote] Copy of Lead UI/UX Designer – DTC eCommerce Brand
Note: The job is a remote job and is open to candidates in USA. Whiskey Library is a direct-to-consumer eCommerce brand seeking a Lead UI/UX Designer to enhance customer experiences across their digital platforms. The role involves strategic design, user research, and collaboration with cross-functional teams to create high-performing shopping experiences that drive business growth.
Responsibilities
- Lead the design of customer journeys across web, mobile, landing pages, checkout flows, and post-purchase experiences
- Conduct UX research and analyze customer behavior to identify friction points and opportunities
- Create user flows, wireframes, prototypes, and high-fidelity designs
- Continuously improve site usability, accessibility, and customer satisfaction
- Design experiences that improve engagement, conversion rates, average order value, and retention
- Collaborate with growth and marketing teams to develop and test new landing pages, offers, and funnels
- Use analytics, heatmaps, session recordings, and A/B testing insights to guide design decisions
- Balance creativity with measurable business outcomes
- Develop and maintain scalable design systems and UI component libraries
- Ensure consistency across all digital touchpoints while evolving the brand experience
- Establish design standards, workflows, and best practices for the team
- Advocate for high-quality visual design and user experience across the organization
- Partner with developers to ensure pixel-perfect implementation
- Collaborate with marketers, copywriters, and eCommerce managers to launch campaigns and site improvements
- Mentor and provide feedback to designers and creative team members
- Drive projects from concept through execution with minimal supervision
Skills
- 5+ years of UI/UX design experience, preferably in DTC eCommerce, consumer brands, or high-growth startups
- Strong portfolio demonstrating exceptional UX thinking and visual design
- Proven experience improving conversion rates and customer experiences through design
- Expertise in Figma and modern design workflows
- Strong understanding of responsive design, accessibility, and usability principles
- Experience collaborating closely with developers and product teams
- Ability to prioritize effectively and manage multiple projects simultaneously
- Experience with Shopify or similar eCommerce platforms
- Familiarity with A/B testing tools and analytics platforms such as Google Analytics, Hotjar, Microsoft Clarity, or similar tools
- Experience designing subscription, retention, or loyalty program experiences
- Basic understanding of HTML, CSS, and front-end development constraints
Benefits
- REMOTE (work model)
- Opportunity to shape the customer experience of a growing DTC brand
- High-impact role with direct influence on revenue and customer satisfaction
- Collaborative, fast-moving, and entrepreneurial environment
- Freedom to experiment, innovate, and drive meaningful change
Company Overview