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["Live Events Program Manager, Advertising in Live Events","Live Events Program Manager, Advertising in Live Events"]

August 4, 2026

Application deadline: Aug 2, 2026

At Amazon, we're not just broadcasting live sports-we're reinventing how the world engages with them. The Advertising in Live Events (ALE) team sits at the intersection of Amazon's premium sports content and our world-class advertising platform, where wemove fast, build bold, and own outcomes end-to-end.

As a Senior Program Manager, you'll be the single-threaded owner of high-profile, complex live sports properties-driving strategy and execution that transforms advertiser outcomes and viewer experiences across global events. You'll own multi-year roadmaps, launch optimization, and continuous innovation, defining success metrics and unlocking growth opportunities that shape Amazon's role as the premier destination for live event advertising.

You'll lead through influence, partnering with senior leaders across Sales, Monetization, Product, Engineering, and Operations to deliver flawless ad experiences for the most-watched events on the planet. Navigating ambiguity and resolving cross-organizational challenges, you'll drive alignment on initiatives impacting millions of concurrent viewers. Beyond your portfolio, you'll mentor peers, establish best practices, and champion systemic improvements that elevate the entire team.

Your work will directly shape advertiser ROI, viewer engagement, and Amazon's market leadership-owning business-critical launches with measurable revenue impact. If you're energized by complexity, thrive in ambiguous environments, and excel at influencing stakeholders, this is your chance to build legacy at the forefront of live sports advertising.

Key job responsibilities

Own end-to-end strategy and execution for a portfolio of high-profile live sports properties, including multi-year roadmap planning, launch coordination, optimization, and continuous innovation

Define success metrics, identify growth opportunities, and influence product and business strategy decisions across global live events

Partner with and influence senior leaders across Sales, Monetization, Product, Engineering, and Operations to deliver exceptional ad experiences and resolve cross-organizational conflicts

Mentor and support other property managers by establishing best practices, scaling processes, and identifying systemic improvements that elevate team performance

Drive business-critical launches and initiatives that directly impact advertiser outcomes, viewer experiences, and Amazon's position in live sports advertising

A day in the life

As a Senior Program Manager, you'll blend strategic planning with hands-on execution across marquee sports properties. You might start your day collaborating with product and engineering teams to refine ad delivery systems for an upcoming event, ensuring millions of viewers experience seamless advertising experiences. Later, you'll meet with sales and monetization leaders to identify new revenue opportunities, then mentor junior managers on scaling best practices across the team. Throughout your day, you'll navigate cross-functional priorities, resolve organizational challenges, and drive alignment on initiatives that directly impact viewer engagement and advertiser success. Beyond daily management, you'll champion systemic improvements that elevate how we approach live event advertising.

About the team

We are a fast-growing, cross-functional team responsible for the end-to-end lifecycle of advertising across Amazon's live sports properties. Our team spans Property Management, Product, Go-to-Market, and Engineering, working together to deliver innovative ad experiences for advertisers and viewers alike. We are builders and owners-moving quickly, solving complex problems, and raising the bar on what live event advertising can be. You'll join a group committed to scaling and shaping the future of live sports advertising at Amazon, working alongside colleagues who are passionate about solving intricate challenges and delivering measurable impact.

BASIC QUALIFICATIONS

- Bachelor's degree

- 5+ years of program or project management experience

- 4+ years of owning program strategy, end to end delivery, and communicating results to senior leadership experience

- Experience using data and metrics to determine and drive improvements

- Experience owning program strategy, end to end delivery, and communicating results to senior leadership

- Experience defining program requirements and using data and metrics to determine improvements

- Experience with and deep understanding of advertising technologies (i.e., ad server, DSP)

PREFERRED QUALIFICATIONS

- Knowledge of general AI tools

- Experience developing and executing campaigns across a multitude of timezones and languages

- Experience developing and delivering training programs, or experience in guiding, training and mentoring others

- Experience working with and influencing senior level stakeholders

- Deep knowledge of live streaming, production operations, or broadcast advertising workflows

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at

USA, CO, Denver - 115,600.00 - 160,000.00 USD annually

Skills:
Ad Serving, Advertising, Artificial Intelligence (AI), Best Practices, Broadcasting, Business Strategy, Campaigns, Cross-Functional, Event Management, Improvement Metrics, Leadership, Market Share, Mentoring, Metrics, Problem Solving Skills, Process Improvement, Product Engineering, Product Strategy, Project/Program Management, Property Management, Requirements Management, Return on Investment (ROI), Revenue Growth, Sales, Sales Prospecting, Sports, Strategic Planning, Training Program Development, Training/Teaching

About the Company:
Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit

Company Size:
10,000 employees or more

Industry:
Retail

Founded:
1994

Website:

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