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Director - Media Strategy & Technology

July 31, 2026

Director - Media Strategy & TechnologyMedia Strategy & Technology We’re looking for a visionary, technically-minded, and strategic leader as we continue to evolve our proprietary technology and elevate the sophisticated media solutions we provide to our clients. About UsWe’re LoKnow, a Know Company company and an advertising-tech and data company that helps brands deliver their message to the right audience, in the right place, at the right time. We help clients experience the extraordinary benefits of digital advertising technology. Our Vision is for everyone to access, benefit from, and love the vast world of digital advertising. DiversityWe celebrate diversity on our team of Knowers; our differences are acknowledged, appreciated and respected. All qualified applicants will be considered for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, disability status, veteran status, or other considerations. Please let us know if you require any specific accommodations during the application process. Hybrid WorkWe use a hybrid model, where you are able to work from home, the office, or a combination of both for this role. We actively encourage our team to be empowered and autonomous when choosing a work environment conducive to their own individual performance. All employees must be able to travel to a LoKnow office as necessary at their own expense. Job DescriptionThe Director of Media Strategy & Technology is the primary architect of LoKnow’s technical advantage and sophisticated multi-channel media execution. Reporting directly to the President, this critical role is both strategic and operational to the future growth of the organization. The Director leads a high-level advanced strategy and systems team of technology experts and our most senior media specialists. This role is responsible for bridging the gap between complex client business requirements and technical innovation. The Director will oversee the development of our internal tech roadmap, lead troubleshooting and strategy for enterprise-level accounts, and identify automation opportunities to streamline the organization's broader media operations. Responsibilities<ul><li>Strategic Leadership: Acts as the primary Subject Matter Expert (SME) to support Sales and Client Experience teams during high-stakes enterprise pitches and RFP responses, providing technical credibility and innovative strategy.</li><li>Technical Product Oversight: Manages the Director of Technology to ensure the development of proprietary tools (agentic ad buying, buyer connected tools, agency tools) aligns with media buying needs and client performance goals.</li><li>Platform Optimization: Oversees the team that sets best practices and standards for use of the platforms in the Knowledge System (DV360, TradeDesk DSP, Amazon DSP, other niche DSP’s, CM360, SA360, Meta, TikTok, Reddit, Pinterest, Google Ads, Spotify, Vistar, and others)</li><li>Complex Account Management: Leads the strategy and architecture for LoKnow’s most complex relationships or high-spend campaigns, ensuring the highest standard of execution and ROAS.</li><li>Systems Automation: Identifies manual bottlenecks within the organization and leads the ideation and development of automation tools and scripts to increase agency-wide efficiency.</li><li>Advanced Team Mentorship: Directly supervises and develops a team of high impact Media Specialists, fostering a culture of technical mastery and data-driven discovery.</li><li>Strategic Troubleshooting: Serves as the final point of escalation for complex technical challenges, including but not limited to advanced attribution modeling, API integrations, and tracking issues.</li><li>Industry Innovation: Stays at the forefront of AdTech trends (privacy regulations, AI, cookie-less landscape) to advise the President and other leaders on long-term systems strategy.</li><li>Cross-Departmental Collaboration: Works closely with the Director of Operations to successfully hand off new tools and processes for wide-scale implementation and change management along with training and support for media buyers.</li><li>Cross-Company Collaboration: LoKnow is part of the Know Company group of companies. We work closely with Dandelion, IKPN and KnowerTech on new tools and technology with a deep understanding of Know Company offerings and ways to further enhance these offerings for our clients.</li></ul> QualificationsOur ideal candidate has the following qualifications, but for the right candidate, we are willing to create a development plan to help you bridge between your existing and required skills.<ul><li>5+ years of experience in multi-channel digital media, programmatic buying, or AdTech in North America as well as internationally, with a proven track record of 3+ years in a senior leadership or senior technical strategy role.</li><li>Vendor relationships: International and US vendor experience</li><li>Deep Technical Fluency: Expert-level understanding of the AdTech ecosystem, including DSP/SSP mechanics, API integrations, and advanced data tracking (GTM, server-side tagging).</li><li>Strategic Excellence: Demonstrated ability to design multi-channel media architectures for enterprise clients with complex KPIs.</li><li>Product Management Mindset: Experience collaborating with or leading technical teams to build and deploy software tools or automation scripts.</li><li>Consultative Communication: Superior presentation and verbal skills; the ability to translate complex "back-end" technical concepts into clear business value for executive-level clients.</li><li>Leadership Credibility: Proven ability to manage and inspire senior-level individual contributors and technical directors.</li><li>Analytical Fortitude: Ability to think critically about abstract data challenges and the drive to see complex technical projects through to implementation.</li><li>Highly Collaborative Mindset: A proven ability to work seamlessly across departments, acting as a bridge between technical teams and non-technical stakeholders to ensure organizational alignment and shared success.</li><li>Educational Background: Degree or Diploma in Business, Computer Science, Marketing, or comparable industry experience where elite technical skills were developed.</li><li>Industry Knowledge: Demonstrated history of participation in important industry technical groups and strong knowledge base of industry road maps and trends.</li></ul> Compensation<ul><li>Base salary of $100,000 USD - $125,000 USD</li><li>Annual performance bonus</li><li>Participation in our unlimited vacation policy</li><li>Participation in our company profit sharing program</li><li>Participation in our employee ownership program</li><li>Access to our excellent health and dental plan</li><li>Flexible work environment</li></ul> To ApplyPlease submit your resume and a cover letter addressed to Haley Truong. In your cover letter, tell us about why you want to work with us! Application Deadline: August 9, 2026

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...